This step involves defining the video's objectives, target audience, and message, aligning with Sievi's participation at the A+A trade fair to highlight their commitment to safety and innovation in occupational footwear.

The actual filming of the video at the A+A trade fair, capturing Sievi's products, interviews with representatives, and interactions with the event attendees. This phase focuses on visually representing Sievi's presence and significance at the fair, emphasizing the quality and technological advancements of their safety footwear.

Involves editing the footage, adding music, voiceovers, and any graphical elements to refine the story and present Sievi in the most compelling way. This stage polishes the video to ensure it communicates the intended message effectively and engages the target audience, enhancing Sievi's brand visibility and the value of their participation at the A+A trade fair.